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Book review: Welcome to the Fifth Estate, by Geoff Livingston
GEOFF’S BOOK is subtitled, “How to create and sustain a winning social media strategy” and within its 206 pages you certainly get the insights and wisdom of a fellow alumni of the ‘School of Social...
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FIR listener survey: please complete it
THE BEST PODCAST for PR/business communicators is, without any doubt, For Immediate Release: The Hobson & Holtz Report. Many have attempted imitation, none have survived. It remains, after six...
View ArticleBCR085 :: Shel Holtz on staying current with what’s happening in digital PR
SHEL HOLTZ APPEARED in Sydney recently for a full-day workshop on the nexus of social media and PR. Here’s what he had to say about staying on top of what is happening – not an easy thing to do, but...
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Is Social Media Bad for PR?
Guest post by Rachel Carlson IN ONE WORD, no. Social media itself is not bad for PR. In fact, it’s great for PR. The public relations personnel of years past would probably have loved to use a tool...
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Google+ Pages
It’s Day Two of the landgrab rush on Google Plus. Companies are finally allowed to go in and build their spaces, no doubt replicating what they already have on Facebook. I set up my own page on Google+...
View ArticleThe communication world now works at gossip speed. Is your company’s crisis...
Back only a few short years ago—say, a decade—if your company became the focus of attention for the wrong reasons you had plenty of time to prepare a response. You could compose your media releases,...
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FIR and crisis communication
There’s a fabulous discussion and dissection of the ‘Komen/Planned Parenthood’ PR debacle over at FIR. Shel Holtz, Neville Hobson and Dan York give their views on the kerfuffle. Definitely well worth...
View ArticleBCR092: How to manage Facebook’s Timeline on your business Page
Presentation on how businesses can best manage Facebook’s Timeline Technorati Tags: facebook, timeline, management, business, business communication, marketing, pr, engagement, lee hopkins
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Social media guarantees – they don’t exist
My eldest stepdaughter and her partner are starting up a new venture, and like all startups before and since, they are trying to balance resources with demands, particularly with regard to external...
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Civility in the Digital Age, by Andrea Weckerle
Book review. In today’s hyper-connected world, maintaining and sustaining a civil online culture is incredibly important because it serves as the ethical foundation for the best the Internet has to...
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